Welcome to Ultimate MotorCycling, Advertise with Us. We feature the latest new motorcycles, classic motorbikes, motorcycle accessories and parts, motorcycle apparel (riding gear, helmets, boots, gloves and related items), motorcycle events, motorcycle travel and touring (motorcycle destinations, events, organizations, rider training) and other related items of interest to motorcycle enthusiasts.

The Motorcycle Industry
Over the last fifteen years, motorcycles have increasingly attracted the affluent. From celebrities to professionals, entrepreneurs to corporate-achievers; aggressive, out-of-the-box thinkers and risk-taking personalities have passionately embraced the pure fun that is riding motorcycles, and they consider the lifestyle an extension of their individualism-it's who they are. They are an ardent, dynamic consumer group ready to invest in the best that money can buy. Indeed, the motorcycle industry generates close to $25 billion annually, from the machines themselves to aftermarket accessories, apparel, travel and financial services.

 

Our Print Motorcycle Publication
Ultimate MotorCycling magazine was launched in 2004 under the Robb Report brand umbrella as the only publication in the world specifically dedicated to this desirable motorcycle consumer. Acquired by Coram Publishing in September 2008 and re-branded Ultimate MotorCycling the publication continues to build upon its reputation for world-class content created by active enthusiasts. Presented with unrivalled production values, each issue is a coffee-table treasure and a collector's experience savored by readers, again and again. As a premier advertising environment that zeroes in on this key market segment, Ultimate MotorCycling is an exceptional showcase for those premium brands wanting to connect with a unique audience, one that embraces the best of the best.

 

Our Online Motorcycle Publication
UltimateMotorCycling.com enjoys one of the wealthiest motorcycle consumer demographics of any online publication in the U.S.A. and abroad. Our readers are most often affluent consumers of higher-end motorcycling products and services. They are the most likely buyers who will opt for premium equipment and destinations. Syndicated and reader studies reiterate what we already know - Ultimate Motorcycling appeals to readers of higher net worth who are discerning, discriminating and able to afford the things they are passionate about.

 

Reader Profile
According to the 2008 survey conducted by the Motorcycle Industry Council, although fuel price fluctuations caused some changes to motorcyclist demographics in general, nevertheless, pure pleasure was still found to be the No. 1 reason for riding motorcycles. The average age of owners appears to be leveling off as in 2003, it was 41 and yet for 2008 it is only one year older at 42. The survey also finds that there's an increased tendency to buy new motorcycles as the average age of the motorcycle has declined, from a peak of 13.2 years in 1998, to 11.7 years in 2003, and to 10.8 years in 2008.

 

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Advertise Now
Ultimate MotorCycling connects directly to those more mature, affluent motorcyclists. With a passion for excellence, a sense of adventure and desire for challenge, they appreciate the "best of breed." These elusive consumers are educated, focused, demanding, and loyal. They are committed spenders who look to Ultimate MotorCycling to provide key information that helps them make informed buying decisions.

 

We provide a family-friendly, lifestyle publication and skews its editorial accordingly. If your target customers are in our demographic, we can taylor a print and or online solution that matches or exceeds your expectations. Please contact our friendly staff to learn how we might be able to aid in your success.  For a prompt and confidential response, please contact us via the email address below.

 

Phone: 805.367.4432