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Honda: Post WWII History

Jeff Buchanan
06/12/2010

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Auspicious Beginnings

It's hard to imagine, given the worldwide presence of Honda today, that the company-like all start-ups-had its fair share of servings of humble pie. It was in 1946, as Japan was recovering from the devastation that had been heaped on it in World War II, that a young man, visiting with a friend, stumbled upon a generator engine designed for a wireless radio from the former Imperial Army.

The young man, a former auto mechanic and inventor, immediately came up with the idea of attaching the 50cc motor to a bicycle. The country's decimated infrastructure and struggling post-war economy had made bicycles the primary mode of transportation.

The concept of creating an add-on power source to ease the demands of peddling-thereby extending range and load capacity-was born. The young man was Soichiro Honda. A small building in Hamamatsu City was acquired and a sign was hung above the front door that boldly announced; Honda Technical Research Institute.

The first of their prototype engines was the legendary "chimney" engine. President Honda thought up a thoroughly unique concept for a new engine, and showed it to Kawashima by "drawing it on the shop floor." Crouching down and sketching out conceptual drawings on the floor was an unchanging habit throughout his life.

The nickname given this engine-the "chimney"-still remains. As it suggests, both the piston and the cylinder head had a long protrusion on top, and there was an unusual central scavenging system, making for a most unconventional 2-stroke design. No such engine had ever been used on a motorcycle before.

The aim with this engine was to minimize the disadvantages of the 2-stroke and to improve performance. In other words, it was supposed to reduce fuel consumption and raise power. However, development of this engine stopped before it was put into production. The machining tolerances and materials available at the time were simply not up to the requirements of this design and, apparently, the engine had been subject to one problem after another.

With the chimney engine development suspended, Honda had to hasten the work of coming up with the next plan. This turned out to be the Honda company's first original product to be sold on the market, the Honda A-Type. Compared to the radically innovative chimney design, this appeared to be a rather orthodox 2-stroke engine.

However, as Kawashima had explained: "The intake assembly didn't use the piston valves you saw elsewhere. Instead, it had rotary disk valves attached to the side of the crankcase." Furthermore, the manually operated belt transmission mechanism that also was used for the clutch was patented.

A dozen employees toiled away six days a week modifying these small generator motors and attaching them to bicycles. There were often serious doubts among the staff if Honda was going to be able to make payroll each week. But the work and commitment continued and the struggling new company managed to gain a foothold.

In November 1947, the Honda A-Type entered production and was immediately put on sale. The earlier, modified engines used a tubular fuel tank that had been nicknamed the "tea canister," but the A-Type had a cast aluminum fuel tank with a teardrop shape instead.

To put these humble beginnings in perspective, Soichiro inadvertently made his young wife, Sachi, the first official female test rider for the Honda Company when he asked her to try one of the machines. Sachi claims her husband had said she was the inspiration for the invention because he couldn't stand seeing her work so hard at pedaling her bicycle when she went off to shop for food.

One has to wonder if in fact Mr. Honda understood the sensation it would create in having people see a woman riding a motor-driven bicycle; a kind of precursor to Honda's legendary, industry-changing approach to marketing and advertising.

The rest, as they say, is history. Honda expanded exponentially, introducing progressively advanced motorcycles that took on the vanguard of British, European and American machines, establishing itself in relatively short order as a major force.

Honda helped change the public's perception of motorcycles (up to that time somewhat dubious in various parts of the world) with a legendary ad campaign that touted; "You Meet the Nicest People on a Honda."

It's amazing to consider that in his lifetime, Soichiro Honda turned a tiny local company that attached small motors to bicycles into the industry giant is it today, expanding to automobiles, motorboats and a host of other technological entities.

Mr. Honda lived to see the Honda name become a global phenomenon synonymous with technological excellence. And to think it all started with a casual visit to a friend's house in 1946.

Comments

The point of Honda history your article starts at is when Honda had just sold his factory to Toyota and was looking for a product to produce. He was visiting a friend and saw a Tohatsu 1 hp two cycle (Day engine) which he immediately realized could be used to produce a moped in exactly the same way the motorcycle was created after De Dion-Bouton had provided a suitable engine for clip on use in 1899.

Throughout his history Honda had shown a knowledge of motorcycle history. His first high quality motorcycle, the Benly JC was very similar to an NSU lux model. His most important product, the Honda Super Cub, was a motorcycle that used the best features of the DKW and NSU (the World Leaders) motorcycles of the 30s through the 50s.

Many makers had been similarly inventive and had correctly guessed the direction of an industry as Honda had done and most had failed. Honda made many correct decisions, the most momentous was in hiring Takeo Fujisawa to run the company finances. The second was in investing everything he had to purchase the most advanced factory production machinery in the world in 1953. He had borrowed ten Billion Yen to purchase machinery from Europe and the United States which was the best made at that time.

Fast forwarding to 1969 when Honda had already passed NSU as the world's largest motorcycle maker and introduced the CB750, it was Honda's superior and original designs, his belief in pleasing esthetics, and a demand for top quality that made that motorcycle the most significant large motorcycle in history as well as the best seller, but it was his factory's production efficiency that bankrupted the competitors.

Honda had several principles which he believed in which made his company successful. He said that he didn't like a product that could perform a function that was not beautiful (Honda's original motorcycles in the Japanese style are certainly beautiful, especially the 2007 CB750). He also stated that a company should never make a product that is a bother to the customer.

Aside from his correct decisions to make the most advanced factories in the world, he also adhered to the principle that he did not have to like a person to recognize and utilize their abilities. He was always recruiting young engineers and trusting them with major projects which he allowed them to complete on their own.

In 1966 when Honda motorcycles won all five World Grand Prix manufacturers titles (and 3 of 5 individual titles) the FIA banned his technology. He then tasked the Grand Prix designers to produce the CB750, which they did in a mere 9 months.

Honda has now sold more than 200 Million motorcycles and is one of the largest makers of automobiles in the world. His putting his wife Sachi on one of his first motorized bicycles to publicize his product was the repeat of a trip by another wife which also was pivotal in creating the automobile industry.

That was Bertha Benz, who took her two sons on a 60 mile trip in the first Benz motorcar. Her trip is now being reenacted as a seminal point in the creation of the automobile industry. I am sure Mr. Honda also realized that ease of use of his product was essential to success. Whether he knew of the Bertha Benz trip or not, these two women played fundamental roles in the creation of the automobile industry in their respective eras.