2011 China International Motorcycle Trade Exhibition

China was considered until recently a "developing nation," as China's former Ambassador to the United States, Zhang Yesui, pointed out in a recent interview with the respected Charlie Rose on American television.

2011 China International Motorcycle Trade Exhibition

With almost 100 million active motorcyclists, China makes a strong case as the world's number one market.

The 10th China International Motorcycle Trade Exhibition, better known as CIMA Motor 2011, is the largest motorcycle exhibition in Asia. It will take place October 13-16 in Chongqing.

Chinese International Motorcycle Exhibition

China. One-point-three billion people. Ninety-four million motorcycles. The world's largest two-wheel marketplace. Is the country simply a low-cost manufacturing juggernaut, or is it poised to reshape the future of our industry?

Star Luxury Liner

What is special about a custom motorcycle is similar to what defines the work of artists in many fields: The restaurant where the chef discards the menu, preparing a meal just for you.

Tribute Motorcycle

July 1963: Steve McQueen smiles. His beautiful wife Neile wraps her arms around his waist as the two of them speed along on his Triumph Bonneville. The couple is captured by a Life photographer for the cover of the magazine. The motorcycling moment is emblematic.

V-10 Motorcycle

Why in the world would anyone take an 8-liter, 500 horsepower V-10 ripped from the heart of the notorious Dodge Viper RT/10 supercar, and create a motorcycle around it?

Rebirth of the Cool

The Helvetic Air Fokker 100 touched down at BHX. Edges of morning sunlight over Birmingham dispelled the myth of gloomy English weather. Twelve hours overnight from Montreal via Zurich, I felt no fatigue-only excitement at plunging into the cauldron of iconography that is the legend of Triumph Motorcycles.

TMarkus Customs

"I don't consider myself an artist," says Tony Markus. "I really see myself as more of a craftsman taking a skill to a very high level." Disarming self-deprecation from a virtuoso it may be, but the man who is one of the finest motorcycle painters in the known universe insists on modesty first. He can afford to. His body of work over two decades has set the bar higher than most.

Reed's Ride

Californians love to customize. Perhaps it is the ripple effect of the perpetuity of pilgrims seeking stardom at The Dream Factory, but it seems everybody in the Golden State has their own shtick. California culture is all about making life, and especially work, serious fun. And why do business if you can't be casual?

Moto Builder

The fire that fuels Walter Roehrich is his passion for all things mechanical. Those who pledge their soul-and often their worldly assets-to the realization of their dream on two wheels can empathize with the founder of Roehr Motorcycles.

Retro Motorcycle Work of Art

As the saying goes, some like it hot. And Windsor, Ontario-based Tough Customs' Rick Tomicic keeps the creative fires burning through those interminable Canadian winters. In 32 years of building drag bikes, racers and customs-including working with MotoGP World Champion Kevin Schwantz-Tomicic knows that the way to stoke the fire is to constantly raise his game. "I don't like doing things the easy way," he chuckles.

Ruminations from the Rock Store

"Meet me at the Rock Store” is something of an invitation to Vanaheim for motorcyclists. A star-studded congregation and their steel steeds meet faithfully on Sundays at Ed and Vern's barn-wood café perched on Mulholland Highway.