S&S Powered

S&S Cycle and Confederate Motors, Inc., of Birmingham, AL., today announced a long-term strategic plan that will leverage the complementary strengths of both companies to penetrate the luxury motorcycle market segments.

The alliance will include co-development of a motorcycle power plant mounting system in an effort to supply highly differentiated motorcycles and technology sharing, with a planned production launch in July of 2010.

We are ecstatic about the long-term implications of this union, said Matt Chambers, CEO and founder, Confederate Motors, Inc. Confederates and S&S Cycles long traditions of innovation, product passion and analogous cultures complement each other very well.

He added, Initially, Confederate will produce and sell highly differentiated motorcycles to the public through a factory direct plan, with additional plans to develop a dealer network and S&S authorized service network in the second half of 2010.

The extensiveness of our collaborative efforts will expand thereafter to include new S&S powered vehicles for Confederate and additional technology-sharing between the two companies.

We are combining the strengths of the number-one motorcycle power plant manufacturer with those of the premium motorcycle manufacturer to deliver heirloom product solutions for our customers, Chambers said. This alliance will permit both companies to extend our customer bases and provide profitable growth.

Founded in 1991 in Baton Rouge, Confederate Motors, Inc. designs and handcrafts limited series built, uncompromised motorcycles for the connoisseur and aficionado. The creative team at Confederate has adopted a minimalist, holistic, avant-garde design imperative.

Their goal is to be on the cutting edge of an exciting, innovative and relevant American design initiative. Confederate Motors Inc. is located in Birmingham, Alabama. For additional information on Confederate Motors, Inc., or the C3 X132 Hellcat, please visit www.confederate.com.

S&S Cycle has been a leading manufacturer of Proven Performance v-twin motorcycle components and engines for over 50 years. George Smith and Stanley Stankos founded the company in 1958 in Blue Island, Illinois.

Shortly after the founding of S&S, George, and his wife Marjorie (whose maiden name was also Smith), bought out Stanley Stankos and Smith & Stankos became Smith & Smith (S&S). In 1969, S&S moved from Blue Island to Viola, Wisconsin. More information can be found at www.sscycle.com.