Bruce Rossmeyer's Daytona Harley-Davidson, the World's Largest Harley-Davidson Dealership, will host the first ever Bruce Rossmeyer Harley-Davidson 24-Hour Live Auction online from Saturday, November 7, 2009 at noon to Sunday, November 8, 2009 at noon.

Bruce Rossmeyer Harley-Davidson invites motorcycle enthusiasts from around the world to log onto http://auctions.brucerossmeyer.com and peruse a fine selection of more than 100 used motorcycles that are up for auction. Each motorcycle will be listed with up to 10 photos and an interactive video in which a Bruce Rossmeyer's Harley-Davidson sales person will present a virtual sales pitch - highlighting the bike's features and doing a 360 degree walk around the bike. Throughout the 24-hour period viewers can bid on the various bikes, starting with a $500 minimum bid, and at the end of the auction the highest bidder will win the bike. Bruce Rossmeyer's Harley-Davidson also offers national and international shipping on all bikes and financing options, and accepts most major forms of payment such as credit cards and checks.

Viewers can log on starting Friday, November 6 at noon to preview the selection of motorcycles available. The inventory will include, but will not be limited to, Sportster, Dyna, Softail, V-Rod, Touring, Screamin Eagle and other custom bikes. This innovative, Internet-based auction is truly changing the way the world buys motorcycles forever. Now collectors and riders can simply log on the website from anywhere in the world and purchase a motorcycle from the World's largest Harley-Davidson dealer with confidence and ease. This auction will occur monthly.

Bruce Rossmeyer's 13 Harley-Davidson locations include the famed Ft. Lauderdale and Daytona Beach locations and the new Bruce Rossmeyer's Daytona Harley-Davidson located in Ormond Beach at Destination Daytona, the World's Largest Harley-Davidson dealership. In January 2007, the new Graceland® Harley-Davidson location opened in Memphis, TN on the property of Graceland and in 2006 Southern Thunder Harley-Davidson opened in Horn Lake, MS. At the Harley-Davidson dealerships owned by Bruce Rossmeyer, the dealers are the lifelines to the customers. Employees at the stores provide clients with the knowledge, service and information necessary to get riders on the road. Bruce Rossmeyer, the World's Largest Harley-Davidson dealer is located at 1637 North U.S. Highway 1, Ormond Beach, FL, 32174. For more information, please call 386.671.7100.