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2012 Dakar Rally: US TV Schedule
Click the images below for bigger versions:
2012 Dakar
Considered the toughest rally race in the world, the 2012 Dakar begins New Year's Day and ends a grueling 15 days later following almost 5,200 miles of racing.
Millions of people will be watching on the course that runs from Mar Del Plata, Argentina, through Chile and finally ending in Lima, Peru, with a many eyes on the KTM riders who won three Dakar Rally events apiece - Marc Coma and Cyril Despres.
And billions are once again expected to view the Dakar race on TV. For us stateside Dakar fans, the NBC Sports Network (Versus becomes NBC Sports Network on Jan. 2, 2012) will feature a half-hour show every morning starting at 1:30 a.m. on Jan. 2.
The DAKAR will see over 50 nationalities, including America, participating this year and has raced thru 27 different countries since its inception including the 2012 addition of Peru. More impressive than the vast terrain the DAKAR has raced on throughout the years is the amount of media attention the DAKAR receives each year.
It is in the truest sense of the word a global phenomenon. With over 5 million people lining the course and with over a billion in TV viewership it is the largest rally race in the world.
Stay clicked to UltimateMotorCycling.com for the latest Dakar updates, including videos and commentary from riders. Also, follow us on Facebook for the latest in motorcycle news.
Comments
why don't they just run what they run in South America and subtitle it in English for us race fans in the USA? You would think someone rich could get a bunch of fans with hd iphones to shoot it and stream it live somehow and sell ads in the corners. Power to the people.
When the Dakar was covered on Speed, it was a 1 hour show. From the accent of the host and voice overs, I believe it was a British production. High production quality with great visuals and commentary. It has been terrible since it moved to Versus.
To the network that would broadcast the Dakar.It would be a gold mine.There are no other racing events like Supercross and Nascar running at this time. The motorheads are jonesing for some action. I think advertisers would be lining up to buy time.
Well at least they are covering it. No one else is doing anything. Wish they would do more. Sounds like the marketing folks at Dakar haven't been very successful on the TV side.
remember when we used to be able to watch every class from bikes to support vehicles!! I guess it is cheaper to film cars going in a circle
Damn NBC for disrespecting this amazing event and it's brave competitors by burying the shamefully limited coverage at 1:30 am.
For years I've watched the rally highlights on the Speed network, which I think was replaced by the Versus channel on the NYC/NJ area cable systems. It was always only 30 minutes of highlights, never longer as it should be. Very frustrating.
Can't blame NBC for running the same thing...they're actually a decent network, usually quite responsive/aware of audiences preferences, and nimble at changing their lineup to please rabid fans of any show (except for the stunning '09 blunder of giving Southland the chop.
With Dakar I don't think they have a clue how much viewership they'd gain if they dedicated at least an hour towards it. Ditto to Dakar.com and main organizers who long ago should've worked with global licensing specialists to create a live feed pay-per-day/week viewing service.
I for one would pay just about anything to watch it Live for a couple of weeks, work be damned, lol... what better way to ring in a new year?
1:30 AM? And only 30 minutes? I agree this great race deserves better. It is riveting to watch and the brief highlights do not do it justice.
Dear NBC, Thank you for such lengthy coverage. Why even bother.
NBC: Nothing But Crap
I wholeheartedly agree.......wow! A whole half hour coverage for one of the most exciting events in Motorsport in the year. Get real and come right .....the people need a half hour per category to be able to even begin to understand and appreciate the intensity of one of the worlds most grueling Motorsport events.